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Our Words

Well not actually “Our Words” but words we find very interesting. This will be an ongoing list of great links to some great articles about marketing solutions. They may be analog or digital doesn’t matter to us whatever works simply works.

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Online Ad Spend to Overtake TV by 2016

by Robert Hof – http://www.forbes.com/sites/roberthof/2011/08/26/online-ad-spend-to-overtake-tv/

Television advertising may be doing just fine despite the slumping economy. But within the next five years, it’s going to be eclipsed by online ads, according to a new report from market watcher Forrester Research. By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending.

Within online advertising, however, lots of changes are ahead. According to Forrester: