FreezersFitness.com is part of an overall marketing plan designed for the personal trainer Steven Deshong aka “Freezer”. Born in Trinidad Steven moved to BedSty Brooklyn at an early age. He quickly adopted the NYC smarts while maintaining a very casual and carefree island mentality. He was a NCAA athlete and now is a top level trainer working in NYC and its boroughs training some of the areas top celebs and just regular Joes… and Heathers. As “Freezer” says… “to have what others don’t… you have to do what others won’t”.